NexusAI
A full SaaS website for an AI automation platform - built to turn curious visitors into paying customers in under 4 weeks.
An AI product with no web presence to match
NexusAI had built powerful software but their online presence didn't reflect it. Their existing site was a generic WordPress template - slow, unbranded, and failing to convert the traffic their ads were already generating.
They came to us with one goal: a full SaaS website that could stand shoulder-to-shoulder with enterprise AI products, built fast, and optimised for free trial signups from day one.
Design that earns trust in the first five seconds
We started with the hero - the single most important screen on any landing page. The goal was immediate credibility: a clear value proposition, a strong visual of the product, and a primary CTA that was impossible to miss.
We used a dark design system with purple accents - professional, modern, and consistent with what enterprise buyers expect from AI tooling. Every page was designed to answer the next logical question a visitor might have before leaving.
A 62% lift in trial signups within 30 days
Within a month of launch, NexusAI saw a 62% increase in free trial signups from organic and paid traffic. Bounce rate dropped from 74% to 41%. PageSpeed scored 98 on mobile - a number most SaaS companies never reach.
The team now uses the site as a selling tool in demos and investor decks. It doesn't just work - it makes them look like the category leader they're building toward.
Inside the 6-Page Build
Every page had a specific job. Here's how we designed and built each one.
Home Page
Hero - ConversionWhat it does
Converts cold traffic into trial signups within the first scroll. The hero leads with the core value proposition, backed by social proof and a clear CTA - no guesswork for the visitor.
Key decisions
- Purple gradient radial glow anchors the hero visually without cluttering the message
- Stats row (3.2M+ tasks, 500+ automations) builds instant credibility above the fold
- Dual CTA (primary + ghost) captures both ready buyers and curious browsers
Services Page
Features - TrustWhat it does
Answers the question every prospect asks after the hero: "What exactly does this do?" Each service is presented with an icon, headline, and supporting copy - scannable in under 30 seconds.
Key decisions
- Card-based layout lets visitors self-select into the most relevant use case
- Feature comparison table anchors the page bottom for more analytical buyers
- Purple accent border on active/featured cards creates visual hierarchy without clutter
Pricing Page
Conversion - DecisionWhat it does
Removes the biggest conversion blocker: price uncertainty. Three clear tiers with a monthly/annual toggle and a featured middle card to anchor decision-making psychologically.
Key decisions
- Monthly/Annual toggle with "Save 20%" nudge increases average order value
- Growth plan elevated visually as the anchor - reduces choice paralysis
- FAQ section directly below pricing pre-empts the 3 most common sales objections
About Page
Trust - StoryWhat it does
Gives enterprise buyers the context they need to trust the product. A founder story, team credibility, and company values - all structured to reduce the "who are these people?" hesitation.
Key decisions
- Values grid uses icons and short copy to communicate culture quickly
- Founder photo + quote above the fold adds the human element missing from most SaaS about pages
- Timeline section shows momentum - investors and enterprise buyers want to see trajectory
Blog Page
SEO - AuthorityWhat it does
Builds organic search presence and establishes NexusAI as a thought leader in AI automation. Category filters let repeat visitors quickly find relevant content without scrolling.
Key decisions
- Featured post card above the fold drives engagement from first visit
- Horizontal card layout with category thumbnails improves scannability vs standard blog lists
- Reading time displayed on every card reduces bounce from visitors unsure of content depth
Contact Page
Conversion - Final StepWhat it does
The last page a prospect visits before becoming a lead. Designed to remove every possible friction point - a short form, clear response time promise, and a booking option for those who prefer async.
Key decisions
- Form limited to 4 fields - name, email, company, message - to maximise completion rate
- "We reply within 4 hours" promise directly below the submit button reduces hesitation
- Calendly embed as alternative gives async buyers a low-commitment path to a conversation
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